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Zalman’s Treasures is a family run, community based business in Berkley, Michigan that offers an exclusive engagement experience, custom designs,  quality diamonds, an array of gold and colored gemstones; in addition,  a large selection of upscale sterling silver that fits everyone’s budget.

From sales to repairs to appraisals, every one that walks in the store is greeted with exceptional customer service. Every customer is given personalized attention, and every item sold is backed by a store warranty. Whether the sale is a Cubic Zirconia or a large diamond, their mission is the same; the customer can expect outstanding service and quality jewelry.


Anneke Zifkin, the President of Zalman’s Treasures, is responsible for the nuts and bolts of the business.  Balancing the books, hiring employees, and dealing with suppliers is only the tip of the iceberg. She single handedly runs the parent corporation, NCS Midwest, as well as a raising a family of five children. Together with her husband, Brian, the business has grown from their dining room table into a beautiful, full service jewelry store.​


Brian Zifkin is the founder and Executive VP of Zalman’s Treasures. With his degree in Engineering from the University of Toledo, Brian uses his skills to design the show floor and display cases. He also created his AVI line of diamond jewelry and recently started manufacturing in Israel. Brian’s keen sense of business combined with his natural ability to “kibbitz,” makes him a natural in the jewelry business. Not content to sit behind a desk all day, Brian frequently travels around the Midwest searching for unique pieces to bring back to the store. Outside the jewelry world, Brian is a black belt in Karate and an avid fan of dogs and vintage cars.


Lily Coker, a valued member of the Zalmans Treasures team, is passionate about assisting customers in their hunt for the perfect piece. She's all about creating a welcoming and stress-free shopping environment. Her fascination with jewelry traces back to her childhood, where she had a keen interest in rocks and minerals, her favorite rock is malachite. Outside of work she spends time with her dog and enjoys a good game of chess. 


Raizel Zifkin has been with the Zalman’s Treasures team since she was 9 years old. Growing up in a jewelry store has given Raizel an innate sense of fashion and design.

After graduating high school in 2015, Raizel won a scholarship to Specs Howard School of Media Arts. She completed the program with Honors and has become the key member of the team for graphic design and photography. Raizel creates all the ads for Zalman’s Treasures, and coordinates all of the social media sites for the store. Her red hair and vivacious personality add a youthful energy to the sales team and bring a fresh outlook to our marketing program.


Yossi Zifkin is the youngest member of the Zifkin family. He recently graduated from high school and has started taking courses through the Gemological Institute of America and has already completed the Accredited Jewelry Professional course. Yossi is also an apprentice jeweler and has begun taking on some of the smaller repair jobs here at Zalman's Treasures. His ultimate goal is to take on all of our repairs, and to start creating custom pieces. Being in and around the jewelry store since he was a baby has given Yossi a huge jumpstart as he already has so much knowledge of the business and is constantly helping to grow the family company.  

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